Levi’s team up with Renewcell to make its 501 jeans circular – Canadian Business

Every second of every day, a garbage truck’s worth of textiles find their way into global landfills. Garments made of natural fabrics like cotton biodegrade in a few weeks or months, but synthetic fabrics such as polyester—a plastic derived from petroleum—might take two or more centuries to break down.

To keep its jeans out of the trash, Levi’s has spent the past decade developing clothing made of recycled fibres that can be recycled again at the end of its life. The Circular 501 jeans, unveiled last year, are a reimagining of the brand’s iconic 501s—worn by John Wayne, Marilyn Monroe and Henry Rollins alike. Made from organic cotton, wood pulp and repurposed textiles, the jeans are 100 per cent recyclable.

To achieve this, Levi’s worked with Swedish textile-recycling company Renewcell.


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