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Bestseller has launched the first clothing range to be made with Swedish wood pulp supplier Södra’s ‘OnceMore’ blend of ‘sustainably’ sourced raw materials and recycled textiles.
The new range comprises of men’s summer shirts under the Jack & Jones brand and will be available for online purchase in 19 markets.
Headquartered in Skogsudden, Sweden, Södra is a forest industry association which represents the interests of Swedish farmers’ organisations and their products. The association says ‘OnceMore’ is a high cellulose pulp designed for textile applications. It is blended with post-consumer textile waste to produce new clothing and other textile products; creating a product that is both recycled and renewable at the same time.
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