Crocs expands global sustainable reach with the UK launch of a circular takeback scheme – Apparel Resources

Crocs, a global footwear brand, is committing to the next step in its sustainability journey with the launch of its “Old Crocs. New Life.” shoe take-back program in the UK. The program was initially launched in the US in early 2024 and improved consumer engagement with them. The program now expands into the UK, Germany, France, Austria and the Netherlands and is part of Crocs’ new approach to circular production and consumption.

All Crocs retail and outlet sites in these European countries will have dedicated collection boxes available to customers, to return their pre-loved Crocs, regardless of the internal/external condition. In addition, participants may use a one-time 15% off discount using the returned Crocs code on an in-store purchase that encourages more sustainable shopping habits.

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Read the full article here: https://apparelresources.com/business-news/sustainability/crocs-expands-global-sustainable-reach-uk-launch-circular-takeback-scheme/